Last week we took on a new client and began improving his online presence; that initial work is already showing results.

Earlier in the year, we took on ourselves as a client to enhance our branding and our website messaging.

Similarly, on the subject of fine tuning, last year we posted to our blog “Marketing is 5% big drama, 95% keeping in shape every day.”  With kind of a mixed metaphor title, this post tracks with the same idea in this one.  It’s the day-to-day series of little improvements, some experimenting, and careful tracking of results that ultimately make the difference in your marketing marathon.

Find out more about the goals, strategies and tactics we’re using.