Does it take a day, two or more for an enewsletter to achieve its full impact, meaning the maximum number of people See it, Open it and Click on links?  It may take longer than you think, which could be important for promoting an event, for example.

Here we offer a case study about a recent email campaign for a client. In this simple market research, Randy captured data from Mailchimp’s newsletter tracking service over a period of two weeks to see when resulting activity stopped. The time study data is insightful.  Plus, check out links to other insights from MarketingProfs.com about digital marketing for 2015 and best days and times to send out your email newsletter.