Since we first launched Randy Strothman & Associates 30 years ago, my how the world has changed, including in the marketing arena. In 1987 the Internet was still incubating and it would be 4 years before the World Wide Web opened to the public. Imagine our lives today without the vast digital universe! It’s been fun learning and using all of the rapidly evolving tools of the trade.
April 21st 2015 came; websites were either hip to Google’s new mobile-friendly algorithms or not. You lose if yours is not “responsive.” The 800 lb. gorilla roars again!
What else is new in website design trends for 2015? Designers and developers are pushing out a variety of dynamic, engaging ways of presenting content on the web.
For more than a decade Randy has been helping to brand, promote and market Pittsburgh communities. Much of this involved funding from the URA in a variety of efforts, from Buy Local campaigns to festivals. (see mini case studies) Today he offers his photographic talents pro bono to his favorites, helping to spur redevelopment and shape dynamic brands.
Not long after winning its 26th award in December, Master Remodelers got notification from the national website Houzz of its “Best Of Houzz 2014” designation. This puts them in the top 4% of contractors in the nation, including more than 20,000 in the Pittsburgh region.
We believe in empowering clients when possible by setting up marketing platforms that they can/could take command of. Not many do, though.
But Zamir Zahavi most definitely has taken command of his Internet marketing. And he is constantly refining his business and brand—“Pittsburgh’s oldest and friendliest tavern.” As a result of his (and some of our efforts), his revenues have jumped 20% each year for the last 4 years. How did that happen?