May 17 2013
We’ve just updated the look (and messaging) of a client’s website with a new, second animation. It features not only his upscale work, but several points of marketing differentiation from his competitors.
While this upscale remodeling contractor’s website was originally built in 2009, it never really featured his work unless you drilled down into the site. Now that’s all upfront, focusing more strongly his online marketing message and targeting his upscale market more precisely.
October 16 2012
In 2008, we began building a multi-faceted marketing strategy for The Park House. It launched with a new website, e-newsletter, weekly events blog and calendar, and a Facebook page. Last December we enhanced his social media by adding Twitter and Hootsuite to make posting to both easy. Read more about it in our portfolio on Internet Marketing.
We’ve also produced print materials, including event posters, tabletop promos, an in-house promotional video and menus. This week we launched a simple, low cost campaign to attract Pittsburgh visitors. It’s a whole new market with a simple, low cost way to reach them.
June 6 2012
While many people think of advertising first in strategizing about marketing, one of the oldest tools in the marketing toolkit is public relations.
Good PR has a power that advertising does not and serves a different strategic purpose. It’s more about building trust, relationships and perceptions.
Take a look at how we define Public Relations and how we bring success to our customers. (Click to go to the page.) We also recently created a page on our Internet Marketing strategies, which includes Public Relations strategies, and set up our own YouTube channel.
April 12 2012
Taking advantage of this powerful online marketing opportunity, last month Randy Strothman & Associates set up it’s own YouTube channel, to house both it’s work over a few decades and examples of outstanding work by others. The channel is a work in progress, but a beginning at featuring videos on marketing, fundraising, promotion, advertising and just plain interesting work.
Here you’ll see our pre-2000 video reel of samples of our work that garnered more than 30 national and international awards. And view our most recent work, including full-length videos for an art museum and a botanic garden. Plus, the work of others we admire for their beauty or insights.
November 6 2011
While our community has been revitalizing and reinventing itself since being sliced in half by the construction of I-279 in the 1980s, recent community branding, marketing and outreach efforts are having an impact. This fall, two events here—our 4th Deutschtown House Tour and our 20th annual PumpkinFest—helped demonstrate that and build on three decades of prior renovation work.
Our Deutschtown House Tour was competing with several high-profile Pittsburgh events that day, including Little Italy Days, the Shadyside House Tour and The Great Race. So we were especially pleased by the “sell out” crowd… and even more pleased by the comments we got afterwards.