Branding & Identity

We produce brand identities, including logos and  messaging.

banding and logo samples by Randy Strothman & AssociatesAre you ready for an identity and brand refresh? Want to stand out in the cluttered marketplace?  Randy Strothman & Associates develops branding, logos, wordmarks and identities for businesses and nonprofits, including startups. (click to see our branding portfolio)

Branding: The Big Picture

Brand and message consistency are a critically important foundation for marketing, for both businesses and nonprofits.  But what is a brand?

A Brand is more than logos, taglines or clever ads. A brand represents a unique and enduring bond between a marketer and its targeted audience.  A Brand is a promise of value to its markets and a source of pride and unity for its employees. It is an assurance of quality and consistency— a guarantee that the brand will deliver as promised each and every time.

Also check out this interesting blog post:  A Brand is a Promise.  Learn more about Brands at Free Stuff here.

Refresh and invigorate your brand.

Master Remodelers logo iconsIn the case of a home remodeling contractor, our Associates FlexTeam also developed an innovative icon system to visually represent the 4 Key Messages of his rebranding effort. In the specialized area of community and Main Streets branding, read our informative blog post for insights about community branding.  Get with the marketing channels of today.

A brand consistency example

logo for medi-spaWe created and rebranded several marketing tools for a physician: brochure, gift certificate, mailer, magazine ads, referral card, open house invitation and radio spots.  Result: consistent branding synchs with the style of a new aesthetic service and office.  view branding samples [PDF]

Google logosAnd then there’s Google!

Google has a logo that pretty much everyone recognizes.  Yet, on their website they proudly share what they call Google “doodles.”  Plus they display “fan logos.”  That’s fun, but what happened to logos locked in cement for decades?  Google changes everything.

Build or refresh your brand in the marketplace now.

Call 412-322-9720 or email today.