Marketing & PR

Where to start with your marketing solutions?

So many choices—some much better than others.

Start with at least a dash of market research for your business or nonprofit. Learn from others’ best practices, from trends or economic data. Then we’ll build a plan and assemble a custom FlexTeam to craft your own unique solutions from the wide and growing variety of options for marketing and promotion.

An easy and smart first stepMarketing Snapshot for research and planning

Energize your strategy and focus your thinking with our Marketing Snapshot. It examines your current efforts and your competition.

You get custom recommendations and the foundation for an effective marketing plan.

The most impressive part of the Snapshot process is that Randy takes time to listen & understand during the question & interview process. —Paul K., on his Marketing Snapshot

How can we bring success to your business or nonproft?

Take a look at solutions we’ve provided to a variety of business and nonprofit clients.  These range from marketing plans to media stories, from branding to video, from direct mail to opening events, and from traditional to Internet marketing, including websites and social media.

marketing examples in Pittsburgh2

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marketing case studies14 marketing & PR mini-case studies

Including:  RESTAURANT | BAKERY | TAVERN  | WATER LIMO | BANK | NEIGHBORHOOD | CONTRACTOR | CAPTIONER | VACATION HOME | ART MUSEUM | CHILDREN’S THEATER | JEWELRY STORE | BOUTIQUE HOTEL | LASER MEDI-SPA

1, 2, 3. Launch new restaurant, plus 2 more businesses in a community

Bistro To Go launch photoWe designed and implemented the restaurant launch, from concept and market research to the business plan, from brand identity and media relations to the website and Grand Opening.

Results: great media coverage, a loud “buzz” in the market, more than 550 people at opening events and initial sales that greatly exceeded forecasts.

A few years earlier one of our FlexTeams also helped to launch Priory Fine Pastries.  More recently they built an Internet marketing platform for The Park House tavern in the same Deutschtown community.

Randy is a rare find and professional who works at the highest level of integrity and excellence. He assesses information quickly and accurately pushes projects forward, while producing cost effective results painlessly.—Nikki H., on her restaurant launch

4. Welcome Fantasy with media stories

media coverage for FantasyOn short notice before the arrival of a new yacht to launch Pittsburgh Luxury Cruises, generated 3 media stories to welcome the boat and announce the new business.  Results:  coverage in the Post-Gazette, KDKA TV and PopCity online.

5. Grow referral business for bank

PNC Bank logoProduced a National City (now PNC) customer referral program for loans. Results: $1,015,000 in new business and loans, as well as 3rd generation referrals beyond the initial campaign.

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6. Re-brand contractor, then grow and update strategies yearly

Master Remodelers icon branding systemIn 2008, we updated the brand and identity of this upscale, award-winning contractor.

The brand refresh translated into signs, literature, ads, media stories and a trade show booth. (see samples)

In 2009, a new and rebranded website featured multiple awards, a strong portfolio and an innovative icon system for the 4 Key Messages of this upscale remodeling contractor.

A new WordPress blog featured tips and industry and company news.

website for remodeling contractorIn 2014, we completely rebuilt the Master Remodelers website, going for a cleaner look, plus more user- and mobile- friendliness.

The lush portfolios feature larger images and easier browsing. Customer testimonials now appear throughout the website on dozens of pages.

The new site also spotlights the new video created in partnership with Housetrends Pittsburgh magazine.

Thanks to local firm Imagebox for their great partnership on this project.

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VITAC video

7. Market TV captioning company with video

Produced a national marketing video for this growing company that captions video for broadcast. Results: company continues to grow and client called it “a fine product… when we want to update it, your phone will be the first to ring.” [ see sample on video reel ]

You were very creative and attentive to our needs—and innovative, within the budget limitations… It is a fine product.  When we want to update it, your phone will be the first to ring.—Jeff H. on a national marketing video

8. Market fractional vacation homes

Deep Creek interior Developed stronger branding and marketing strategies. For Second Homes at Deep Creek Lake, Randy collaborated with B. James Branding to produce:

  • a marketing plan & budget
  • a 3-part direct mail series to 3 cities
  • a multi-piece, flexible sales kit
  • a 3-city media relations campaign

Results:  stronger brand, new sales “toolkit,” more targeted marketing… and increased sales.

museum promotional video9. Promote Alabama American art museum

Produced a promotional video for visitors to the Westervelt Warner Museum of American Art and for use in other venues. Results: very warm reception by client and visitors, plus ongoing use in the Museum.

(more about marketing video capabilities)

10. Grow audience for theater company

poster for theater productionImproved design and marketing strategies for a children’s theater company. Included: posters, mailers, flyers, contest, media relations, corporate ticket sales and sponsorships, community relations and strategic planning.

Results: increased attendance by 50%, built new partnerships,  strengthened brand.

(more on nonprofit marketing & fund raising)

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11. Promote holiday sales for jewelry story

ad for jewelerProduced Schiffmann’s Jewelers promotions for 5 years, including: marketing plans, mailers to 13,000 customers, customer events, ads, public and media relations.

Results: cut promotion costs 40%, customers maintained in a competitive market, and media coverage.

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12. Refine ads & strategies for hotel

ad for Priory HotelProduced several variations of ads for the hotel, including versions for tourists and for business travelers. Included: new messages and designs, ad liaison with media and calendar-year marketing strategy [PDF].

Results:  room & event booking consistency improved annually.

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13. Create brand consistency for laser center

Laser Center adRedesigned and created print pieces and ad campaigns. Included: referral card, open house invite, brochure, gift certificate, mailer, magazine ads and radio commercials.

Result: consistent look, branding and messaging synchs with style of a new office design. [branding samples PDF]

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Lets talk about how we can deliver creative & strategic marketing solutions for you.

Call 412-322-9720 or email today.