What to do with all of Randy Strothman’s huge photo archive? Literally thousands of photos! And that’s after pretty severe editing.
He has shaped part of the collection into a new poster series to enhance branding and PR for the Northside section of Pittsburgh. At this point there are 9 different featured themes—from farmers market to music festival, from Allegheny Commons to the National Aviary. But he imagines many more.
Some have been offered to local nonprofits for fundraising. It’s part of his decades long commitment to the power of images in story telling, marketing and PR, including his career in film and video. Take a look at the new series. It’s a work in progress…
Prototype Vistaprint posters for marketing a community
Right now he’s using Vistaprint for production. The costs are a bit high in small quantities, but he loves the user-friendly template they provide for design.
It should be noted that Randy has never retailed anything before in his life, so he’s on a learning curve here. He’s thinking that 11 x 17 posters should go for $20. (A couple of friends say at least $40-50.) While Randy figures out how to market them—ironic for a marketer—here’s where the series is headed, concept wise.