Client honored by national website used by 16 million homeowners monthly

May 18 2014

houzzBEST2014-150pxNot long after winning its 26th award in December, Master Remodelers got notification from the national website Houzz of its “Best Of Houzz 2014” designation.  This puts them in the top 4% of contractors in the nation, including more than 20,000 in the Pittsburgh region. 

Houzz is the leading online platform for home remodeling and design.  The “Satisfaction” award is determined by a variety of factors including especially client reviews on his Houzz page.  Having a complete company profile with numerous galleries, as well as being responsive to visitor questions also factor into the evaluation.  

In addition to building the company’s Houzz presence, helping with responses to visitor questions, and posting regular news items on Houzz, Randy Strothman & Associates has provided a wide spectrum of other marketing services.  Take a look at our visual portfolio of work for this company.

MR portfolio

In the beginning…

When we started working with this client in 2008, they had won 9 awards since 1988. Since then they’ve taken home 17 more awards, which we partly attribute to the excellent photography of George Mendel who captures so well the quality of their design and craftsmanship.

In 2008 our work began with stronger branding, a new identity and a new website.  Today we’re managing a wide variety of marketing strategies for this client.  These include online advertising, website management and blogging, print advertising, collateral development, various signage, mailings, an enewsletter and public & media relations.

We’re also managing their social media and other online marketing.  This includes their Facebook page and an extensive portfolio and posts on the great Houzz.com website, as well as a Featured Pro multi-media page on Housetrends Pittsburgh’s website.

Current marketing efforts

Earlier this month we launched a Pinterest page for them and will continue to build on it.  In addition we are collaborating with Housetrends magazine to produce a dynamic video soon to be released on the magazine website. Plus, a total redesign and rebuild of the Master Remodelers website launched in August.  Expect to see the result in October.

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